Yakima introduces digital training program for dealers

By Stephen Frothingham

LAKE OSWEGO, Ore. (BRAIN) — Yakima has launched a new digital training program for its dealers, called Yakima Garage, that will provide retail training videos, product updates and company news.

“Spring 2016 marks the biggest product launch in Yakima’s history. Since our retail partners are at the heart of connecting our brand with the consumer, it became more important than ever to find the best way to engage and empower them,” said Jason McGibbon, vice …read more

Via:: Bicycle Retailer and Industry News