New company aims to help mountain bike events respond to emergencies

By Stephen Frothingham

CRESTED BUTTE, Colo. (BRAIN) — The mountain bike community was stunned last summer when Will Olson, a well-known Expert class racer, died after a crash in an enduro race in Crested Butte.

Now a new company has been founded by three enduro racers — all of whom were racing in Crested Butte the day of Olson’s death — and Olson’s fiancee, Bonnie McDonald. Backcountry Lifeline plans to provide racers, riders, and event organizers with …read more

Via:: Bicycle Retailer and Industry News