Liv launches largest ambassador program in brand’s history

By Stephen Frothingham

NEWBURY PARK, Calif. (BRAIN) — Liv’s 2016 U.S.-based ambassador program will include a total of 125 ambassadors located across the country, 45 more than last year. The Liv Ambassador Program includes a sponsorship collaboration with SRAM.

“The goal of the Liv Ambassador Program is to grow the women’s cycling community regionally through local events that educate women about the sport and make cycling more approachable and welcoming,” the company said.

Jen Audia, the Liv U.S. marketing …read more

Via:: Bicycle Retailer and Industry News