Bikes Direct rebrands, reopens Mesa location as Giant Retail Partner Store

By Stephen Frothingham

PHOENIX (BRAIN) — Randy and Sally Pittaluga, owners of six shops in the Phoenix market, have rebranded their Bikes Direct store in Mesa as BikeMasters Mesa. The Pittalugas have also opened a second BikeMasters location in Mesa in the former DNA Cycles store site on North Power Road.

“Our BikeMasters brand is now the most recognizable cycling business name in the entire region,” said Randy Pittaluga. “The opportunity for us to expand …read more

Via:: Bicycle Retailer and Industry News