Fred Clements: Selling requires more than product knowledge

By Stephen Frothingham

Editor’s note: Fred Clements works for the National Bicycle Dealers Association. Clements’ previous blog posts can be read on

Successful selling is a transfer of enthusiasm, not a transfer of product knowledge.

So says Sam Dantzler, keynote speaker at last week’s IBD Summit in Tempe, Arizona. He is a sales trainer for the powersports and marine industries, and also plans to enter the bicycle industry this year with a web-based staff training …read more

Via:: Bicycle Retailer and Industry News