Chamois Butt’r maker announces MAP policy

By Stephen Frothingham

PLEASANT VALLEY, Mo. (BRAIN) — Chamois Butt’r maker Paceline Products has announced a new minimum advertised price policy for all its dealers and distributors in North America, which took effect Jan. 1.

The policy applies to all Chamois Butt’r products and extends to both distributors and dealers selling in both brick-and-mortar and online channels.

“To demonstrate our support for our resellers, encourage them to effectively promote our products and to preserve the image and value offered …read more

Via:: Bicycle Retailer and Industry News