Rolf Prima expands outside sales force

By Toby Hill

EUGENE, Ore. (BRAIN) — Rolf Prima has hired Multisport Arsenal and Jeff Winnick to expand support of the wheel maker’s dealers and bolster its outside rep force.

Multisport Arsenal covers Ohio, Kentucky, Indiana, South Michigan and Tennessee, while Winnick covers New England, consisting of Connecticut, Massachusetts, Maine, New Hampshire, Vermont and Rhode Island.

Multisport Arsenal is made up of three triathletes — Lee Sellers, Alton Alexander and Robert Alexander — who have competed at Ironman distance. …read more

Via:: Bicycle Retailer and Industry News