Bell selects 6 ambassadors for Joy Ride women’s mountain bike program

By Toby Hill

SCOTTS VALLEY, Calif. (BRAIN) — Bell Helmets has named six female mountain bike ambassadors for its new Joy Ride grass-roots women’s program. The Joy Ride ambassadors will work to inspire and enable female mountain bikers with structured fun and social rides for all skill levels in a non-racing environment.

“I’m thrilled to have these six ladies representing our brand and helping us bring more women in to mountain biking. They are all …read more

Via:: Bicycle Retailer and Industry News