SRAM and Alex Wassmann part ways

By Stephen Frothingham

CHICAGO (BRAIN) — Alex Wassmann will be departing SRAM, effective Nov. 30. Wassmann spent more than 20 years at SRAM in a range of roles through two separate stints. Most recently he directed SRAM’s sports marketing partnerships in triathlon, road and cyclocross.

“Alex set the benchmark for sponsorship in this industry. We are incredibly proud of his efforts to place our brand at the front of professional racing. We wish him the best of luck,” …read more

Via:: Bicycle Retailer and Industry News