Rotor hires Iglesias as creative director

By Stephen Frothingham

MADRID (BRAIN) — Rotor Bike Components has named Sergio Iglesias creative director. In his new role, Iglesias will be in charge of Rotor´s brand identity, its visual presence in the marketplace, and the brand´s long-term creative direction.

“After 20 years of working in a creative capacity for companies like Opel, Coca-Cola, Terra USA, Red Bull, Trek and Nike, I am finally able to unite my professional vocation with my passion for the bike,” said Iglesias. …read more

Via:: Bicycle Retailer and Industry News