Atomik Carbon to sell online, with delivery to local bike shops

By Stephen Frothingham

TAMPA, Fla. (BRAIN) — Atomik Carbon is launching a new consumer-direct sales program that will deliver its carbon fiber components and wheels to local retailers for pickup. Dealers who already stock Atomik products will receive a payment at a higher rate than non-stocking dealers who participate in the program.

“We’re a generation of online shoppers seeking instant gratification, more choices and less hassle,” said Kevin Lineberger, Atomik’s vice president. “The goal is to expand the …read more

Via:: Bicycle Retailer and Industry News