Verde to launch online retail training program

By Stephen Frothingham

Photo courtesy of Interbike.
Agency harnesses Women’s Collective trade show seminars into education about women’s market.

BOULDER, Colo. (BRAIN) — Verde Brand Communications is launching an online training program tailored to retailers, reps, manufacturers, guides and other members of the bike industry focused on the women’s market.

The Colorado-based PR, marketing and events firm focused on the outdoor, ski and bike industries, assembled the panelists and speakers for the Women’s Collective, a new area at the Interbike …read more

Via:: Bicycle Retailer and Industry News