Shimano bike business up 4.1% in 2017

By Stephen Frothingham

OSAKA, Japan (BRAIN) — Shimano saw a 4 percent increase in net sales in its bicycle division last year, while operating income in the segment was nearly flat, down 0.8 percent, the company announced Tuesday. The component giant said sales of its Dura-Ace Di2 group and STEPS E8000 e-bike drive unit were “robust” while its Ultegra Di2 and the disc brakes it introduced in August were also well received. Bike-related sales were 270,206 million yen ($2.5 billion).

Shimano indicated that in North America, retail sales of complete bikes “lacked vigor” in 2017 and were about flat with 2016. However, the company said North American distributor inventory levels were lower than in the prior year, which presumably helped Shimano’s sell-in to the distributor channel. The company does not release specific figures for its regional sales.

European sales started out the year sluggish but improved in the second half, eventually hitting the same level as in 2016, Shimano said.

In China, bike sales were below 2016, although Shimano said distributor inventory levels were appropriate. The company had similar things to say about its performance in Japan, Southeast Asia and South America, with no particular region turning in exceptional results.

Shimano’s net sales across all divisions …read more

Via:: Bicycle Retailer and Industry News