SAN JOSE, Calif. (BRAIN) — BicycleBlueBook is giving its IBD customers access to marketing assets through Promoboxx, a web platform used by several other major bike suppliers.
BBB’s president, Ira Becker, said Promoboxx allows retailers to access materials from multiple suppliers through one site. Promoboxx allows retailers to send marketing materials directly to their social media accounts or to email campaigns. The campaigns also can be automated so that supplier-provided materials are automatically posted. The platform is free for retailers to access.
“We learned about the platform from several of our retailers that suggested adopting Promoboxx during an internal survey for ways to make our program more useful to their business,” said Becker. “After seeing how easily a retailer can post and share brand-generated content on their social media channels with one click, we decided to invest in Promoboxx to further support our network. We currently have four campaigns on Promoboxx for our IBD retailers and are committed to a cadence of three-to-four new campaigns per month.”
BBB has more than 1,400 Authorized Trade-In Partners, who accept and ship used bikes whose value is determined by BicycleBlueBook. The consumer gets a shop credit for the trade-in; the shop ships …read more