TerraTrike says its fourth quarter was up 25% as it adds key dealers

By Stephen Frothingham

GRAND RAPIDS, Mich. (BRAIN) – TerraTrike says it closed its fourth quarter of 2017 with 25 percent growth over the same period last year – the best in the company’s 22-year history. The privately held company did not release specific revenue figures.

The company said it added 38 new dealers last year, including Wisconsin’s Wheel & Sprocket, which will carry TerraTrike models at all nine of its locations.

“Our ever-expanding dealer base really shows the strong interest from markets outside of our usual orbit,” said TerraTrike’s director of events and new dealer acquisition, Jonathan DeHate. “People are always looking for new ways to get outside and ride. And with TerraTrike you ride in comfort – that is always a good thing.”

Jeff Yonker, TerraTrike’s marketing director, said, “Our additional offerings hit the market like a ton of bricks last summer and as we hustle to keep up with the orders from our current dealers, we’re also signing new contracts with many new dealers … With Wheel & Sprocket’s expansion and being added to all their locations, it’s the icing on the cake. We need ‘more cowbell’ to really express how well things are going.”

…read more

Via:: Bicycle Retailer and Industry News