Sombrio launches custom mountain bike clothing line with jerseys

By Stephen Frothingham

NORTH VANCOUVER, British Columbia (BRAIN) — Sombrio is getting into the custom clothing market with a customizable mountain bike jersey line. The company said the low minimum makes the program attractive for shops creating team jerseys as well as weekend warriors who want to kit out their crew.

The Dorel Industries Inc. brand has outfitted mountain bike athletes in custom apparel, including Jill Kintner, Darren Berrecloth, and the GT Factory Race Team.

Customers can start with a completely blank canvas and add their own art, or work with Sombrio’s in-house design team.

Custom jerseys will be available in Sombrio’s Chaos Jersey for both Men and Groms as well as the Alder Jersey for Women. All jerseys will be made from the same Cool Wik fabric that is used across Sombrio’s jersey collection and will be offered in a short-sleeve and long-sleeve option.

The brand will also offer a Quick Design service, allowing customers to add personalization to an assortment of existing designs inspired by Sombrio’s seasonal collection.

For more information on Sombrio Custom, visit sombriocartel.com/custom, or call Sombrio customer service at 888-637-1513 or reach out to a local Sombrio rep.