Interbike to feature OEM business in a new hall and directory

By Stephen Frothingham

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike says it wants to “lead early OEM conversations” with a new hall dedicated to original equipment manufacturers at its September show in Reno. The show also will produce a dedicated OEM directory for the show. The OEM area will be called “Source.”

“Our sales team has heard from both domestic and international manufacturers since our last show, and the consistent request is that Interbike 2018 take the lead on sourcing conversations that have traditionally started at Eurobike,” said Pat Hus, the vice president of Interbike. “Interbike has always provided a platform that reflects what the industry needs and wants. Suppliers from around the world have always been part of our platform in some way shape or form. Source provides the much-needed opportunity to formalize and expand on that opportunity.”

Manufacturers and suppliers that are specifically focused on securing OEM spec or international distribution will be featured in the new Source hall. Those companies with current North American retail distribution will still be permitted to exhibit in the main halls. The sourcing directory will highlight these manufacturing companies, their products and their capabilities. Limited private meeting room space will also be available for those companies …read more

Via:: Bicycle Retailer and Industry News