SR Suntour North America expands inventory as it moves to larger location

By Stephen Frothingham

RIDGEFIELD, Wash. (BRAIN) — SR Suntour North America said it has seen “tremendous growth” in the last two years and is moving into a larger facilty as a result.

For us to continue in this positive trajectory we have decided that our inventory levels would need to increase by around 50-65 percent and stock a larger selection for our customers. This will be for service parts as well as suspension forks, seat post and crank parts. SR Suntour North America is more than doubling our current square footage and are looking to expand possibly more down the road if there is a demand,” the company said in a statement this week.

The company said aftermarket sales of its higher end products have exceeded expectations in the last year. The company has pushed aftermarket sales with its Demo To Your Door campaign, where customers and dealers can test products for free on their own bikes and local trails.

SR Suntour North America also is increasing its service staff and redefining current staff’s positions and responsibilities. The company also is expanding its dealer reach by offering more training and services through several new channels it will announce in early spring. Currently, dealer service …read more

Via:: Bicycle Retailer and Industry News