Play Sports Network launching E-MTB video channel

By Stephen Frothingham

BATH, U.K. (BRAIN) — Play Sports Network, which produces the Global Cycling Network, Global Mountain Bike Network, and Global Triathlon Network, is launching the Electric Mountain Bike Network in early 2018. Haibike and Specialized are among the network’s initial sponsors.

PSN has hired former Dirt Magazine editor Steve Jones announced as the presenter on the new network.

PSN also announced that Matt Skinner has been promoted to the newly created role of content director across the Play Sports Group, working across both PSN and SHIFT Active Media, a cycling marketing and communications agency.

Simon Wear, the founder and CEO of the Play Sports Group, said, “The mountain biking landscape is changing and we want to pioneer that change. Bringing in a huge industry talent like Steve with his knowledge and experience will help propel this expansion into the eMTB market with EMBN. He’s an exuberant addition to an already incredible mix here at PSN and we can’t wait to see that first episode.”

Regarding Skinner’s promotion to a new Group-wide role, Wear said, “Matt has been with the business since the early days and having been a successful marketing and content specialist for many years, his unique experience of editorial and commercial …read more

Via:: Bicycle Retailer and Industry News