Felt restructures sales, moves Southern California headquarters

By Stephen Frothingham

RANCHO SANTA MARGARITA, Calif. (BRAIN) — Felt Bicycles has made a series of changes under its new ownership, Rossignol Group.

“We’re starting chapter three in the history of the company,” Bill Duehring, president of Felt, told BRAIN. “Chapter one was when Jim [Felt] founded the company, built his first frame. He sold those frames with the help of Answer Products. After Answer was sold, Jim needed a new set of partners. Jim and I got together with Michael Mullmann to start the second chapter. That chapter was almost 19 years long. We took a company known for high-quality framesets and turned it into a global bike brand. Now in April, Rossignol purchased Felt and we’ve been working on a plan to relaunch Felt.”

Felt announced earlier this month that Jim Felt was leaving the company. It announced last week that Jake Duehring would lead the company’s sports marketing efforts, a task previously handled by Jim Felt.

As part of this relaunch, Felt is transitioning inside sales to Rossignol’s inside sales group in Park City, Utah. Those jobs will be moving from Buffalo, New York, and California. Approximately five people are affected by these changes, and Duehring said …read more

Via:: Bicycle Retailer and Industry News