Lexus becomes naming sponsor of Detroit indoor sports complex/velodrome

By Stephen Frothingham

DETROIT (BRAIN) — The Detroit Fitness Foundation has announced that Lexus has paid for naming rights at its indoor multi-sport complex, which includes a 166-meter velodrome. The complex is officially named the Lexus Velodrome and is set to open to the public in January.

“Lexus is committed to giving back to the local community and we are proud to be the naming rights sponsor of the complex,” said Mark Nazario, general manager of Lexus Central Area. “We look forward to being a part of the positive impact the complex will have on community members and metro Detroit.”

The $4 million complex is owned and operated by the nonprofit organization DFF.

“We are thrilled and honored to have Lexus as a partner,” said Dale Hughes, DFF’s executive director. “Their commitment now and in the years ahead supports both the DFF mission and the City of Detroit’s plans to invest in its parks, its neighborhoods and its people, especially youth”

Besides the velodrome, the facility has four flat lanes for running, walking and skating; a multipurpose infield for exercise classes and special events, and a café with light food and drinks. More information at lexusvelodrome.com.

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Via:: Bicycle Retailer and Industry News