Specialized donates kids bikes to Sonoma fire victims

By Stephen Frothingham

MORGAN HILL, Calif. (BRAIN) — Specialized Bicycles is donating more than 250 bikes to kids in the Sonoma County community where wildfires have devastated many homes and businesses.

“Although we can’t fix or replace all things lost we would like to do our part to make life feel a bit more normal,” the company said in a letter to dealers. “Bikes have a way of putting a smile on faces, which can make all the difference right now.”

The donation will go through the King Ridge Foundation, a Santa Rosa-based 501(c)(3) nonprofit that through Levi’s GranFondo has raised more than $2.5 million for charity since 2009.

In 2015, King Ridge Foundation raised more than $60,000 for relief efforts in connection with the Valley Fire, one of California’s most destructive wildfires. King Ridge Foundation’s mission is to give at-risk youth a chance.

Specialized is also working with the Redwood Empire Mountain Bike Alliance (REMBA), which is raffling off tickets for a Specialized bike. Proceeds from the raffle will go toward rebuilding trails and networks in Northern California. For more on the raffle go to bikereg.com/sworks.

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Via:: Bicycle Retailer and Industry News