LOS ANGELES (BRAIN) – When it comes to retail, Chris Kelly has always been one to think outside the box. From closing his store, Topanga Creek Outpost, mid-week for staff and customer adventures, which he has dubbed ‘Unpredict your Wednesday’, to ditching products sold on Amazon more than five years ago, Kelly has spent the better part of his career working to set his shop apart from the rest.
The store has become a destination for adventure seekers from all over the world, attracting bikepackers, endurance racers, the bike touring crowd and area cyclists who visit the store for its group rides and fresh banana bread on Saturday mornings. And through his latest venture, Rogue Journeymen, Kelly has added unique, handcrafted leather goods to his store’s offerings.
The idea came about at Eurobike two and a half years ago.
“I’m not the guy sitting around waiting for things to happen. I was looking for more ways to set my shop apart from online retailers,” said Kelly, who has worked in bike retail since 1999. “I was talking to Christina at the Brooks booth at Eurobike and learned that a shop in London was stamping initials onto Brooks saddles. About a year later, …read more