SealSkinz USA hires rep group, displays at Sea Otter for the first time

By Stephen Frothingham

BROOMFIELD, Colo. (BRAIN) — SealSkinz USA which is exhibiting at the Sea Otter Classic for the first time, has hired its first rep group to cover Arizona, California, and Nevada: The Legacy Group, whose principal is Tom Caldwell.

“We’ve seen an uptick in demand in California and the Southwest,” said Brendan Collins, SealSkinz USA’s national accounts manager. “It’s the right time to be at Sea Otter, and we welcome Tom Caldwell and The Legacy Group to the team.”

Caldwell, a former partner at Great Pacific Sales. The Legacy Group represents Northside, Hydrapak, and Stage, in addition to SealSkinz. He has 35 years of experience as a sales rep in sporting goods, primarily with outdoor and ski-related brands.

“I’m drawn to the authenticity and heritage of SealSkinz,” said Caldwell. “Its waterproof socks, gloves, and hats are niche performance products that dovetail nicely with our other lines.”

SealSkinzis in booth 428 at Sea Otter.

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Via:: Bicycle Retailer and Industry News