Innovation, inspiration and more at this year’s Sea Otter Classic

By Stephen Frothingham

Editor’s note: This article appears in the festival guide for this year’s Sea Otter Classic, which starts Thursday and runs through Sunday. Visit bicycleretailer.com later this week for on-site coverage from Sea Otter.

Whether you’ve been coming to the Subaru Sea Otter Classic powered by SRAM since its inception in 1991 or this is your first year, you will certainly be able to feel the festive atmosphere and welcoming vibe that is this “Celebration of Cycling.” It is this camaraderie and feeling of community that consistently brings athletes and fans back to Sea Otter every spring. While the vibe has not changed since those early days, 2017 brings lots of technological innovations. Read on to learn how these advancements will make your time at Sea Otter even more enjoyable.

Online enhancements

Chances are, when you registered for your event or bought your festival passes this year, you noticed the new Sea Otter website. That was just the start! When you clicked on the Course Map for your race or recreational ride, you were taken to the Trailforks page for that event. Here you were able to find user-contributed information like GPS data and photos. Hopefully that helped …read more

Via:: Bicycle Retailer and Industry News