Your shop on the big screen: Portland’s bike film festival wants IBD footage

By Stephen Frothingham

PORTLAND, Ore. (BRAIN) — Do you have some compelling video footage from your store, showing how brick-and-mortar bike shops can be the center of their local community bike culture? Portland’s Filmed by Bike film festival wants to hear from you.

The May festival, which started in 2003, is now three days long and also goes on the road nationally, with one-night showings in about 20 cities last year. Organizers this year decided to put together several short video mashups about local bike shops, tied to the NBDA’s #buywhereyouride campaign. Award winning film maker Marquez will assemble the mashups.

Festival director Ayleen Crotty said organizers want to use the festival gatherings to send a message that bike shops are an important part of bike culture.

“We have a real obligation, as the megaphone that we are, to bring important messages to the screen. So we tend to do our own productions each year that put out messages that we think are important. We have a chance to reach an audience that is very bike-oriented, bike-curious, and we have them captive. When #buywhereyouride came on my radar, we decided that we could do something.”

Crotty said the festival already has access to …read more

Via:: Bicycle Retailer and Industry News