Nogueira to lead distributor business in Latin America for Dorel Sports

By Stephen Frothingham

WILTON, Conn. (BRAIN) – Dorel Sports has promoted Ana Paula Nogueira to senior business manager for Latin America. Nogueira has been with Caloi, a division of Dorel Sports, since 2006 in marketing roles of increasing responsibility, most recently as senior marketing manager, Latin America.

She will continue to be based in São Paulo, Brazil, and focus on leading the distributor business for the region.

“Ana Paula’s expertise in growing bike brands in Latin America will be an incredible asset to the international sales team,” said Jeff Weiss, senior vice president, international sales, Dorel Sports. “With Ana Paula leading our efforts in the region, we’ll continue to focus on expanding our presence in all Latin America bicycle channels with our complete portfolio of products.”

Following the merger of Caloi and Dorel Sports, Nogueira worked on the launch and development of the global Dorel Sports brands in Brazil, including Cannondale, GT, Schwinn and Mongoose. For the past two years, she has been dedicated to IBD marketing in Brazil as well as marketing for the international sales team across Latin America, working closely with Dorel Sports’ distributors on developing and activating the brands in their territories.

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Via:: Bicycle Retailer and Industry News