MORGAN HILL, Calif. (BRAIN) — The 2017 season has hardly begun and the industry’s two biggest suppliers — Trek and Specialized — are already re-pricing their bicycles. Specialized prices went up; Trek’s prices went down.
Bicycle Sport Shop’s Hill Abell, who sells both Trek and Specialized bikes, said the pricing changes are modest. “So the playing field is basically back to level as it has been for a decade leading into this model year,” he said in an email.
Specialized, in a letter sent to its dealers, said it will increase wholesale and retail prices across 55 models effective Nov. 1. Most of the price increases average between 3 and 5 percent.
A handful, like the Enduro FSR Comp 29/Fattie and Enduro FSR Elite, Carbon 650b, had their former $3,000 MSRP hiked 6.7 percent. Roubaix Comp and Ruby Comp prices were increased 6.3 percent to $3,400. Overall, the increases affect models ranging from a low of $440 to the Venge Pro Disc, which increased from $7,250 to $7,500 — a 3.4 percent increase.
Jeff McGuane, Specialized’s managing director, told dealers in an email that the increases were needed due to cost increases from various suppliers. “Although we have taken substantial measures to minimize …read more