SAN JUAN CAPISTRANO, Calif. (BRAIN) — The IBD Summit, presented by Interbike, PeopleForBikes, the NBDA, and the BPSA, is now open for registration. Organizers also said the majority of the conference content has been confirmed.
The Jan. 17-19 event continues to evolve with the addition of a new peer-to-peer TED Talk-style session designed to offer success stories from top retailers around the country, an increased focus on data and statistics, and the elimination of the extended roundtable sessions.
The IBD Summit, which returns to the Marriott Tempe at The Buttes in Phoenix, Arizona, will also feature industry panels with top executives in and outside of the bike industry, business seminars from The Mann Group and opportunities to ride and network with colleagues.
New for 2017 is a session titled, “Driving Foot Traffic: 10 Successes from IBD Peers.” Ten retailers will present examples of how they’ve been able to drive foot traffic in their stores. IBD Summit management is seeking retailers that are willing to participate.
“We know that there are tactics being implemented today that are helping IBDs get more people through their doors,” said Pat Hus, vice president of Interbike. “The ultimate goal of this session is …read more