PressCamp plans two outdoor media events for next year

By Stephen Frothingham

SOLON, Ohio (BRAIN) — ECRM will hold two Outdoor PressCamp events next year, to introduce new outdoor products to industry reporters and editors. Next year the company will repeat its June event, held for the first time this year, and launch a new event in December to focus on winter sports brands and product stories.

The summer event is June 20-23 in Park City, Utah; the new winter event is December 4-8 at Deer Valley Resort’s Silver Baron Lodge in Park City.

The events bring together roughly 25 brands and 25 editors.

“By bringing together key narratives, with just-right timing from brands like CamelBak, SlingFin, Altra Running, and Victorinox, we have created a winning platform with focus and impact for editors and, eventually, the end consumer, who gets insight and inspiration to get outside more, and more comfortably than ever,” said Kenji Haroutunian, the events’ director.

Renewal applications have already begun going out for the June Outdoor PressCamp.

ECRM also plans a Road Bike PressCamp, January 23-26 in Westlake Village, California, and its regular Bike PressCamp June 19-23 in Park City.

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Via:: Bicycle Retailer and Industry News