Selle Royal shows newest addition to saddle line at urban mobility show in Paris

By Stephen Frothingham

PARIS (BRAIN) — Italian saddle maker Selle Royal is showing its newest saddle collection at the second annual Autonomy urban mobility expo in Paris this week. The show features everything from share cars and Uber to electric scooters and cargo, folding and e-bikes. It runs from Friday, October 7 to Sunday October 9 at the Grande Halle de la Villete in the 19th arrondissement in Paris.

Selle Royal held a media preview Thursday to show off the latest addition to its TA+TOO saddle collection, which it launched this summer. Geared toward the urban rider and commuter, the TA+TOO is a two-piece saddle with a removable top. The interchangeable saddle is designed with versatility in mind — not only can riders mix up the color scheme and design, they can protect the saddle by removing the top in inclement weather as well as reduce the risk of theft without removing the entire saddle.

“The top locks onto the base and riders are able to choose a specific top. They’re not obliged to always ride a black saddle anymore,” said Monica Savio, marketing coordinator at Selle Royal. “Customization is an established trend in many other industries, and you can personalize …read more

Via:: Bicycle Retailer and Industry News