HAUPPAUGE, N.Y. (BRAIN) — Finish Line has unilaterally adopted a minimum retail advertised price policy. The company said its MAP policy was designed to ensure the preservation of Finish Line’s strong brand presence and value within its core IBD channel.
Finish Line has hired Oris Intelligence to monitor the online minimum advertised prices for all products subject to its MAP.
“Thanks to Oris Intel’s proprietary Prowl monitoring software, the monitoring of online pricing across thousands of sites becomes easy,” said Hank Krause, the president of Finish Line. “This cloud-based software reduces the amount of time it takes to enforce pricing policy and easily identifies online discounters with more accuracy and efficiency than other price comparison engines.”
Finish Line’s full, updated MAP Policy was sent to dealers and distributors on September 16. It is also available at FinishLineUSA.com.