LAS VEGAS (BRAIN) — You don’t have to wander deep into the bowels of the Mandalay Bay to find electric bikes anymore. Several brands are “mainstreaming” e-bikes at their booths this year, as they quietly add electrified models to their 2017 lineups.
Advanced Sports International (Booth 7141), for example, is launching a 27.5-plus hardtail and a city trekking bike under its Fuji brand, and two versions of its Breezer Greenway e-city bike in the U.S. for 2017.
“We’re trying to take a couple of models into the U.S. and see what we can do here,” said Brian McKinney, senior marketing manager for road and mountain. “We’re not pushing them too hard; just testing the waters to see what’s going to happen there.”
George Simone, ASI’s vice president of global business development, said he is a longtime supporter of e-bikes because he believes they can bring more people into cycling.
“Our industry has to embrace them to bring more people into the activity,” he said.
Although Simone said some e-IBDs have done a better job selling e-bikes than conventional retailers, ASI plans to sell the e-bike line only through its existing dealer network.
“Right now, given how small our line is, we would focus …read more