With high-profile absences, bike brands report busy Demo

By Stephen Frothingham

BOULDER CITY, Nev. (BRAIN) — Chris Cocalis, president and CEO of Pivot, sent out 247 demos on Monday of OutDoor Demo, a company record. And he expected to do more on Tuesday, traditionally a busier day for retail traffic.

Pivot, one of a handful of high-end MTB brands that brought a demo fleet to Bootleg Canyon, had a line of retailers waiting for bikes on both days. With several brands pulling out of Demo this year — Giant, Specialized, Scott, Santa Cruz and Intense, to name a few —
remaining bike exhibitors were sought after.

Most exhibitors reported foot traffic was down on Monday compared with last year, but it improved Tuesday, which offered cooler temps.

Transition Bike has been at both OutDoor Demo and inside the expo the past two years, but was only doing Demo this year, with 22 bikes on hand. “It seems like it’s busier than usual for us, but maybe that’s because of who’s not here,” said sales manager Chris Pascucci.

David Anker, director of international sales for Advanced Sports International, worked the company’s booth both days, offering demos of Fuji and Breezer bikes.

“Yesterday definitely did not meet our expectations, but today has been good,” Anker …read more

Via:: Bicycle Retailer and Industry News