KENT, Wash. (BRAIN) — Accell North America is now working with mobile bike shop franchisee operator Beeline Bikes to fulfill consumer orders made on its website. Consumers now will be able to purchase a bike online and select and schedule Beeline Bikes as a fulfillment option and choose the exact time for an assembled bike to be delivered to their home or work.
The transaction will be seamless thanks to software integration on ANA’s branded websites. Bikes will ship from the distribution center closest to the Beeline mobile van fulfilling the order. ANA owns Diamondback, Raleigh, Redline and Izip, and the program will launch with Raleigh bikes initially, but eventually be an option for all of the brands.
Raleigh began selling online to consumers last spring.
“Our goal is to open access to purchase all of our bikes by removing the barriers,” Larry Pizzi, senior vice president of Raleigh Bicycles, told BRAIN during a call Friday afternoon. “In a number of markets we don’t have distribution. That’s not acceptable to us. The goal is really to have a professionally built bike be able to be delivered to a consumer that …read more