Reid Bikes expands international sales team

By Stephen Frothingham

BOURNEMOUTH, England (BRAIN) — Reid Bikes has added to its U.K. based international sales team with the hiring of Troy Kniveton as an international account manager. Kniveton will help to support the Reid’s U.S. business as it continues to grow and will work to increase the Australian brand’s EU market share.

“For me the opportunity to work with a company that was focused on progression, keen to expand internationally whilst paired with the promotion of creative thinking and shared knowledge was too good an opportunity to miss,” Kniveton said. “From the off I have felt that Reid was going places and this made me want to be a part of this ride and be proud of bringing this great Australian brand to the world.”

Kniveton joined the U.K. team, led by international sales manager Rob Akam, in August and will meet with Reid’s distributors over the coming months. He can be reached at

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Via:: Bicycle Retailer and Industry News