MANCHESTER, N.H. (September 1, 2016) –Boyd Cycling, a high-end carbon and alloy bicycle wheel manufacturer, has joined The Bike Cooperative as a supplier partner . Effective immediately, members of The Bike Cooperative will earn rebates on their purchases of all Boyd Cycling wheels.
“Our wheels are the perfect fit for the independent bicycle retailers that make up The Bike Cooperative,” said Boyd Johnson the company’s CEO and founder. “Boyd Cycling is like a craft brewery. A smaller company, driven by a passion to make the best possible product. There are no celebrity endorsements, no major advertising campaigns, just an internal drive to make something that we are proud to put our name on. We don’t have pressure from investors or upper level management to cut corners and produce something we are not proud to sell.”
Bike Cooperative supplier relations manager Bill Heins said, “We are excited to partner with Boyd. We believe Boyd’s focus on innovation, excellent customer service and hitting strong price points will bring additional value to our members’ businesses.”