Suppliers clean up bike aesthetics as tech development takes a breather

By Lynette Carpiet

FRIEDRICHSHAFEN, Germany (BRAIN) — After adding disc brakes and through-axles the past few years, designers are turning their focus on the overall look of the bike and the results are surprising.

The biggest change is that cables have almost entirely disappeared as has the seat collar. And stems are designed to flow smoothly from clamping the bar into the toptube so there is one uninterrupted form from the front of the bike to the back. And finally that ugly stack of headset washers that ruins the look of any bike is gone.

“It’s a nice change. Functionally road bikes are really dialed now. They ride much better than they did a few years ago. So designers have time to focus on better integrating how a bike and components look,” said Luke Musselman, Duro Tires’ director of business development.

One of SRAM’s strategy meetings at Eurobike was to look at how they can help bike designers attach components with as little fuss as possible.

“It’s not that our customers have asked for components that ease cable routing, but we know it is something that is coming. So we are starting to think about how to design things, like a front cable …read more

Via:: Bicycle Retailer and Industry News