Selle Royal Group restructures sales and marketing functions

By Lynette Carpiet

FRIEDRICHSHAFEN, Germany (BRAIN) — Selle Royal Group has kept sales and marketing for its Fizik, Brooks, Crankbrothers and Selle Royal brands separate in an effort to not create confusion in the market. But now the Italian company is looking to begin integrating certain functions.

As part of a restructure, Selle Royal Group has created two new roles, VP of sales and marketing for all four brands for Europe and Asia, a position filled by Nicolo Mannoni, and VP of sales and marketing for all four brands for the Americas, handled by Gaspare Licata, who retains the title of CEO of Crankbrothers. These two positions will report to Nicola Rosin, CEO of Selle Royal Group.

Licata said that as part of these changes, Selle Royal Group is creating two internal clusters: Fizik and Crankbrothers will now be grouped together for sales; Selle Royal and Brooks will form the second cluster.

“We decided for the aftermarket, not to sell all the brands under one manager, but rather to separate by cluster,” said Licata, during a meeting at Eurobike this week. “At a business to business level, we need to create synergies, but be specific to the audience we’re talking to.

“This isn’t about saving costs …read more

Via:: Bicycle Retailer and Industry News