FRIEDRICHSHAFEN, Germany (BRAIN) — While MIPS’ origin dates back to 1995, when Swedish neurosurgeon Hans Von Holst began evaluating helmets and studying head trauma, it’s only in recent years that the multi-directional impact protection system has become a buzz word in the bike industry.
Johan Thiel, CEO of the Swedish company, said he’s seen growth of nearly 300 percent last year. And is on target to 100 percent growth this year. Currently there are 140 bike helmets that are equipped with a MIPS layer that allow a helmet to absorb more of the rotational forces during an impact. And another 90 models are launching here at Eurobike.
POC was the first brand to use MIPS, but now it’s found on helmets from Specialized, Bontrager, Bell, Giro, Fox, Lazer, Scott and Smith, to name a few. Some 58 brands have MIPS helmets in their lines, up from 44 last year. And the company is now working more closely with suppliers through their product development cycles.
Two years ago, MIPS was retrofitting existing helmets while now it works with R&D teams early on in the process of developing a new model.
Thiel said recent news and research surrounding concussions and brain injuries …read more