Fruita officials take on Eurobike as they look to grow bike-based economy

By Lynette Carpiet

FRIEDRICHSHAFEN, Germany (BRAIN) — This lakeside town in Southern Germany is a long way from Fruita, Colorado. But Fruita city manager Mike Bennett and Mayor Lori Buck are here handing out their business cards — in the shape of bike cogs — and meeting European companies, in hopes to recruit them to locate their offices or U.S. headquarters in their Western Colorado mountain town.

They’re also promoting Fruita to companies as an ideal venue for product launches, dealer events and company retreats.

As Fruita’s oil and gas based economy dries up, officials are looking to outdoor and cycling as target markets for economic development. They see them as a natural fit. “We need something less volatile,” said Buck. “And we’re serious about bringing people to our community.”

MRP, based in Grand Junction, Colorado, has been a helpful partner in introducing Fruita’s officials to the industry. MRP is hosting a happy hour after the show Thursday where officials will discuss the city’s robust incentives for new businesses looking to establish their U.S. base there.

The city has more than 68 acres of land between downtown and the Kokopelli mountain bike trailhead ready for businesses to locate on lakefront lots …read more

Via:: Bicycle Retailer and Industry News