FOXBORO, Mass. (BRAIN) — Delta Cycle, Inc. has hired F. Chris Nelson as the brand’s first sales director.
Nelson is a 30-year veteran of the run and bike industries, having worked for Penguin Brands, Nathan, Reebok, Mizuno, Ronhill, Jogalite, and Dr. Scholl’s in the past.
The company said it decided to create the new position of sales director following a recent sales surge. “Nelson will be developing Delta’s strategy to expand beyond its current distribution and is looking at new opportunities for co-branding and acquisition,” the company said.
Nelson can be reached at email@example.com or 508-698-0606 xt. 6.