Eurobike eyes consumers in its 25th edition

By Lynette Carpiet

FRIEDRICHSHAFEN, Germany (BRAIN) — For the first time in its 25-year history, consumers will be able to demo bikes at Eurobike. The show expects to offer roughly 3,500 bikes for demo over the weekend following the trade-only days, Aug. 31 to Sept. 2.

“We’re not giving up our strong focus on all the trade business. That’s still taking place. It will be as busy and have a strong focus on dealers and OEM business on the first three days. But, of course, we added another consumer day and now we have a full consumer festival weekend and we’ve put a lot of energy on events and different areas to experience biking in all dimensions for the weekend,” Stefan Reisinger, head of Eurobike, told BRAIN.

The trade show, which kicks off Wednesday, will have 10 areas for demo rides, repair tips, skills demos, live music, a dedicated women’s area with product and seminars, and a travel/touring area for riders interested in bike touring. “There is now a wide range of activities and action taking place all over the show grounds,” Reisinger said.

For 2016, the Eurobike show has undergone a major face-lift as it looks to stay relevant in a changing global …read more

Via:: Bicycle Retailer and Industry News