Shred Optics and Slytech Protection appoint new Italian distributor

By Stephen Frothingham

VENICE, Italy (BRAIN) — Shred Optics and Slytech Protection have announced a new Italian distributor for the mountain bike market, DSB Bonandrini.

“We are so happy to have found such a passionate, core, and strong distribution partner,” said Carlo Salmini, the co-founder and CEO of Anomoly Action Sports, the parent company of Shred and Slytech. “Partnerships like we have begun with DSB and owner/CEO Davide Bonandrini, are exactly what we look for in order to bring the technology and innovation of Shred and Slytech brands to a leading position in the international bike market.”

Anomoly co-founder and chairman, Ted Ligety, said, “DSB will bring our brands to the next level in Italy as we continue to actively search innovative and committed distribution partners across the globe.”

Bonandrini said, “We couldn’t be happier to be able to add Shred and Slytech to our portfolio of brands. The technology is incredible and on point, and the team has such a young, passionate and unconventional approach. I see incredible growth potential and I look forward to this incredible opportunity.”

DSB Bonandrini distributes brands including Santa Cruz, Rocky Mountain, Raceface, and Hope in Italy. More information:

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Via:: Bicycle Retailer and Industry News