Ritchey opens office in Germany, begins dealer direct sales of bikes and frames in Europe

By Stephen Frothingham

SINGEN, Germany (BRAIN) — Ritchey International has opened a new logistics operation at Multisped GmbH, in Singen, Germany, and has started a dealer-direct sales of its complete bikes and frames in Europe.

“The opening of our own facility in Europe will allow Ritchey to reach more retailers, and broaden our availability of products. The complete bikes are a great addition to our range, and continue the strong heritage that Ritchey has always had for high quality steel frames. With a strengthened sales force, a completely revised marketing approach, and much closer involvement with the press, we are able to work with the best dealers to have Ritchey bikes and components represented to their fullest,” said Riccardo Deliziosi, Ritchey’s director of sales.

Ritchey said it has reinforced its partnership with its three larger European distributors that the brand has worked with for many years: Cosmic Sports GmbH in Germany, Paligap Ltd in the UK, and Tehava BV in the Netherlands. These distributors will continue to offer Ritchey components and accessories to retailers all over Europe.

“At Ritchey we really appreciate the professionalism and top level service offered by these distributors to their customers, and we are happy to be able to continue …read more

Via:: Bicycle Retailer and Industry News