Chris King hires RecWare, the brand’s first outside sales team

By Stephen Frothingham

PORTLAND, Ore. (BRAIN) — Chris King Precision Components has hired RecWare Northwest for sales representation in the Pacific Northwest. It’s the first time in company history that it has used outside sales reps.

Kirby Bedsaul, general manager at King Cycle Group, said, “We are aware that times have changed and we need to do things a little differently to keep up with the marketing and sales side of our business. Mike (Walker, the principal at RecWare) and his group will help us better serve our dealers in product support, product knowledge, and product access.”

Walker said, “To say we feel lucky to be the first group ever to represent Chris King is an understatement. The company is a perfect compliment to our portfolio and we can’t wait to recharge the brand and remind people of the quality and integrity that is built into every product they build in Portland.”

RecWare Northwest also represents: Santa Cruz Bicycles, Juliana Bicycles, Giro, Bell, Raceface, 360 Fly, Blackburn, CoPilot, CPreme, EASTON Cycling, and Stages.

…read more

Via:: Bicycle Retailer and Industry News