SANTA MONICA, Calif. (BRAIN) — Accell North America held a grand opening party over the weekend to celebrate the opening of its first dedicated Raleigh brand store in the nation. The store on Main Street in Santa Monica isn’t new for Accell North America. But it was formerly an Izip e-bike concept store.
It’s been rebranded, focusing on the Raleigh product line, though it will sell some Izip and Haibike electric bikes.
“We have a lease on the space and wanted to give it a refresh and decided to rebrand it in the process,” Larry Pizzi, senior vice president of Raleigh Bicycles, told BRAIN. “We don’t have good distribution for Raleigh in this market so there’s no dealer conflict.”
“Our primary intent is to use elements from it to do store-in-store POP and share with our dealer base,” he added.
The store has less than 2,000 feet of showroom, but has an outside area and storage space. It’s set up as a boutique and Pizzi said it will be a test center for engaging consumers with self-help kiosks to fulfill transactions quickly.
“The idea is to test that out and what we hope to be able to do is create …read more