BOSTON and LAKE OSWEGO, Ore. (BRAIN) — The car sharing network Zipcar said it will equip its vehicles with bike, ski and surfboard carriers in North America so members can enjoy outdoor adventures and activities outside of the city without the cost and hassle of owning a car.
The partnership will bring Yakima’s new StreamLine base rack system, paired with FrontLoader bike mounts, FatCat 6 ski/snowboard mounts and SUPDawg stand up paddle/surf board mounts, to more than 150 Zipcars in 17 North American markets.
The Yakima mounts can hold two bikes, six skis or four snowboards, or two surfboards or paddleboards.
According to the Outdoor Industry Association’s ConsumerVue research, 34 percent of the outdoor consumer market lives in cities. Zipcar and Yakima’s partnership enables urban adventurers to live a car-free or car-light lifestyle without sacrificing their ability to get out of the city and enjoy their favorite outdoor activities.
“We are very excited to partner with Zipcar and create these adventure vehicles. Our bike, ski and board mounts make it extremely easy for city dwellers to have awesome outdoor experiences with friends and family,” said Ryan Martin, chief executive officer of Yakima.
To reserve Zipcars with Yakima racks, members tap “Car Model” when making …read more