Vittoria lowers prices across its tire range

By Lynette Carpiet

BOSTON (BRAIN) — Vittoria has released 2017 pricing and the company slashed prices across its entire range of tires.

Under its new pricing the popular Corsa model, which retailed for $84.99, will hit the shelves at $69.99. Likewise, its Revolution city tire that retailed for $51.99 will now list at $39. These decreases come while increasing dealer margin, Vittoria said.

“Vittoria is known for our high-end products, image and pricing. However, the beauty of this program is that it applies to our entire line of tires, in all categories, and at all price levels,” said EJ Riordan, president of Vittoria Industries North America. “This is a win for the dealer and the consumer alike.”

Vittoria said that by positioning pricing to where consumers say they want to buy, it hopes to fuel demand and sales.

“In an already challenging market, it is common to see tire brands raising dealer prices to make up for decreased demand,” Vittoria said in a press release. “This deliberate correction in pricing represents action to combat the current market trend, where overpricing inevitably leads to deeply discounted stock later in the cycle.”

Vittoria emphasized that price changes aren’t a temporary pre-season promotion.

Retailers should contact their local Vittoria rep for …read more

Via:: Bicycle Retailer and Industry News