We all know the song, right? But what does that have to do with your business?
Quite a bit actually. As a first time customer walking in to your store, a clear signage package throughout the space can be the difference between somebody feeling comfortable enough to navigate the busy floor over to helmets for a purchase OR feeling overwhelmed, turning around and walking back out your door.
Store owners often say to me, “Doesn’t everybody already know what a helmet and shoe is? Seems silly to put up all the signs”. Well yes, presumably most people do know what these things are (although don’t assume EVERYBODY does), BUT most people don’t know often where they are in your store. In fact, most people aren’t paying any attention at all as they wander through and if you can do anything to make their experience easier, it’s likely …read more